24 November 2016

Sailing and Sponsorship: Consumer Research, Data, Strategy (video)

Consumer research, the foundation of a commercial strategy - Uli Lacher Keynote:

Video above published Nov 21, 2016: Numbers were at the heart of Ulrich Lacher of Lacher Consulting's talk at World Sailing's Commercial Strategy for the Sport Forum which started by focusing on what potential sponsors are looking for. But there was one particular factor that he stressed was of crucial importance, data.

#ThrowbackThursday - Youth Worlds:


Vendee Globe 2016-17 UPDATE:
 Tracking - Vendee Globe 2016-17 - Nov 23, 2016 - 5pm UTC
Vendee Globe Live Tracking (go to link:  tracking2016.vendeeglobe.org)
LIVE Trackingtracking2016.vendeeglobe.org
More info:

more about sailing below (@ web version link below for mobile)

Caribbean Safety and Security Net

sailing - Google News

America's Cup - Google News

More Sailing News

ISAF sailing - Google News

Rolex sailing - Google News

US sailing - Google News

Sydney to Hobart Yacht Race - Google News

Vendee Globe - Google News